As a Digital Marketing Manager, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company brand presence.
Your main tasks will be:
Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action; implementing directives.
Obtains market share by developing marketing plans and programs for each product; directing promotional support.
Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
Develops new users for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.
Maintains research database by identifying and assembling marketing information.
Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
Research, create and launch marketing strategies that connect to local government and community needs. Create tactics that align with government budgeting cycles
Budget and optimize marketing spend across all channels to maximize ROI/ROAS and achieve brand awareness, sales, and profitability goals
Drive Qlue branding efforts nationally
Coach employees in conjunction with leadership staff to ensure proper and consistent campaign execution
Develop customer feedback cycles, survey, and focus groups to better understand customer needs and drive demand through related efforts
Minimum 5+ years experience in multi-channel marketing management and a proven verifiable record of revenue growth in prior positions
3+ years of leadership experience as Assistant Manager / Manager
Bachelor Degree in Digital Marketing/Culture, Management, Branding or relevant field. Master Degree in related area is a plus.
Demonstrable experience in designing and implementing successful digital marketing campaigns
Strong understanding of how all current digital marketing channels function
Solid knowledge of online marketing tools and best practices
Hands on experience with SEO/SEM and Google Analytics
BSc degree in Marketing, Digital technologies or relevant field
Experience with marketing to local government and communities
Experience managing company relationships with municipalities
The ability to be a self-starter who will completely own the Marketing and Proposals functions with limited oversight and guidance
Ability to work on multiple projects across multiple regions utilizing the resources of local teams.